“Brevity Is Confidence. Length Is Fear.” This is the founding credo of Axios News, perhaps the most successful news startup in a generation, with more than 20 million unique visitors a month and 4 million daily newsletter subscribers.
This book is a distillation of the founding philosophy of Axios, dubbed Smart Brevity, a writing and business reference designed to retrain people how to write their communications with an emphasis on presenting only new, pertinent information delivered crisply and briefly to maximize a reader’s time and attention. Smart Brevity can be applied to everything from news stories to emails and newsletters, presentations, art, audio, video, and even meetings and conversations. Smart Brevity will be a writing and communications manifesto, a retraining guide for writers, an Elements of Style for the digital age.